No doubt about it, shopping online is easy and increases exponentially each year. If you've wasted time running around to shops only to find that things are out of stock, you'll be inclined to "click and collect" the next time around. Where does that leave the High Street?
Even digital commerce has a physical presence somewhere, whether it's a warehouse or a stand-alone shop. Technology may be enabling remote forms of commerce and retail, but the built environment on the High Street remains. How we use those spaces collectively will dictate whether people think it's worth making the trip.
It can't just be about retail, it needs to be experiential and unique. A gathering place. A place to convene. Understanding how people want to engage in the non-digital world may give us clues to what's next. What if every High Street had a learning lab or maker lab where you could build new skills?
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